Behind the ads Ukrainian units make to compete with one another

Amid a nationwide shortage of soldiers and growing competition among brigades, Ukraine’s military units are turning to advertising agencies to help them stand out and boost recruitment.

Editor’s Note: Compared to Ukraine’s military brigades, we can’t afford to flood your cities with billboards reading 'The Counteroffensive' to rally support for our storytelling approach to the war in Ukraine. But we can keep doing our best — diving deep into human experience and uncovering the unique stories that reveal what life is really like on the …