What are we doing wrong?

Take your best shot. For the first time, The Counteroffensive is opening up comments to everyone, free or paid, to get a better sense of our readers' needs.

Since our launch in late April, we have accumulated 45,000 subscribers. There’s a huge appetite for our compelling, human-centric reporting from Ukraine, especially given the decline in mainstream coverage of this war.

But here’s the problem: relatively few people are paying for our journalism, despite the work we put our heart and soul into producing — …